Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MainStreet Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The customer service is outstanding. With most banks it’s almost impossible to get directly to a human being. At Main Street they call YOU. Whether it’s to resolve a complex transaction or just to let you know your contact person will be on vacation. Amazing.
Overall, the app gives me at a glance good info regarding my accounts. But the bill pay part of it part of it is still very cumbersome, and the check, depositing part of it, is ludicrously, complicated and requires many, many, more steps than the old version. The people who design it, should be using it. They will immediately know where it needs to be improved.
MainStreet Digital is MainStreet Bank's mobile banking application. With everything you can do through our desktop version, MainStreet Digital gives...