Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Krueger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent layout with great content and professional presentation - just what a weather report/forecast should be.
Mike does a great job covering the weather and critical updates for our area, including the outlying and rural communities. This app is a treasure trove of information I need to know for my day to day life. It provides so much more than just your basic current weather update, especially with fires and other issues we face Weather NorCal is a must have!
Mike provides a very knowledgeable look at weather forecast models. He’s familiar with weather trends of the NorCal area so he can give better forecasts over niche regions. His local knowledge gives him an extra edge to have more precise forecasts than the Sacramento forecasting station. The app works very well and hasn’t crashed like the weather channel app always seems to do. I love how this app have a ton of extra resources regarding fire, PSPS information and so much more! Scroll to the bottom of the dashboard page to see all the neat links!
The Weather NorCal App is the weather app of choice for residents of the Northstate and North Coast. With access to the region’s first all local 24/7...