Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project LeanNation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to say first that the PLN membership is fantastic (keep that in mind as you read on). The app, on the other hand… - It’s great for managing your order for the week - You can rate & review meals, but then they are NOWHERE to be found - It also doesn’t save your rating for you or anyone else to see, so you can’t go back to see which meals you liked, didn’t like, or thought was just okay - Depending on which of the same exact meal image you tap on, it will either ask you to rate it or it will give you a description with the macros - Meals are always changing, but there is NO WAY to have your voice heard on whether they should bring it back or not (because usually they only get rid of the good ones) - Oh, but you CAN send them suggestions on meals that they should consider making available - You can set a meal as a favorite, but it’s pretty worthless when you can’t sort by favorites or they are not conveniently located anywhere (they are marked with a heart under “My Plan” with all other meals, however) - You can’t leave feedback anywhere in the app, and the ONLY way to reach out is via the phone number they give you, which is only your local PLN store - NO idea if anyone is even on the “other end” of the app because there is nothing from PLN aside from the automated upcoming order and receipt - No email or text acknowledging the review you wrote. Crickets. - Want to let them know how the store is doing? Forget it. - Have any complaints or compliments? Tell your cat. - Have any questions that the store can’t answer? Make up your own answers. - You even have to download an entirely different app for all of the health and weight tracking - the services they offer aren’t even in their own app! This app is a necessity for PLN members though so we can manage our orders for the week. Just don’t expect to do anything else with it.
I’ve been using these meals for a few months now and I’m really enjoying them! I love the variety in meals, which are delicious. Low in fat, moderate in carbs, high in protein is exactly what I’m looking for, to get in shape for the summer! The staff at the Fort Mill location are always so sweet and helpful! Plan on sticking with them for a long time :)
I have tried for years to find a good meal planning app and I found it the prices are affordable and the food is great my favorite the Nashville hot chicken. As a college student I sometimes forget to eat, no problem just heat up and I have a delicious meal breakfast, lunch, and dinner. This app has helped me a-lot though my semester and I can’t wait to come home after a long day partying or studying and eating a quick delicious meal.
Your local home for healthy, goal-driven nutrition. Ordering your meals, shakes, and supplements is easier than ever with the Project LeanNation app,...