Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Farmers Bank and Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Up until recently the app was just ok for me. Now though, since every transaction shows exactly where the money goes and where it comes from, has made the app so much better. It even shows all the individual icons for each transaction so it's extremely easy to see what the transaction was made for and how much was spent. Before that you would have to toggle a transaction and try to make sense of the shorthand text that was only given. Love the app now!
I’ve found the app is really easy to use. All of my accounts, both personal and business, are accessible. Easy to transfer between each of them as I need to. The only issue I have is when depositing business checks (payments from customers). If they are over $5,000 I have to go into the branch or use the ATM teller. Other wise, I love it
I'm switching banks at the moment, and this app is a major reason why. The old app worked fine, First Farmers made a big deal about the network and app switch but it made no difference. One major thing is that there is no way to be notified of purchases that are made, as well as being notified of your account going negative. Which can cause some harsh overdraft fees if you only have a checking account or if it doesn't pull from your savings. Compared to other banking apps it doesn't feel like a modern app at all.
Your Digital Bank. Our digital banking services give you more control and a better experience. At First Farmers, we recognize that our customers are...