Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrey Andreyev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Several questions will ask you to look at a map or chart. I can’t zoom in enough to read critical information clearly. The zoom is limited and the images get blurry when I do zoom in. Also unless I keep my fingers on the screen the images don’t stay zoomed in. As soon as I take my fingers off the screen it zooms back out automatically. There is a lot of critical information on a sectional chart and if I can’t see it or read it then I can’t answer the question correctly. Fix these issues and then it will be an outstanding app. Provided these questions are actually on the real exam.
In-app purchase stated $4.50 actually charge me $27!!! Scam!
The overall layout of the app is just fine and works great. Recommendations: - When I set up an exam for 60 questions, I find that I’ll get the same question a few times in the same exam. The most I’ve experienced is 3 times in the same test. - I feel that if you categorized the questions it might help individuals focus on getting better at certain areas of the test rather than trying to remember the number of the question in the app. For instance, if I wasn’t good at reading sectional charts, I might want to set up a test just for that rather than finding it myself by filtering through all of the numbered questions.
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