Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrey Andreyev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some of the answers are wrong, and there’s no way to give feedback. Some of the pictures are way too small to see None of the questions give you explanations for your wrong answers. It’s an okay app. Not worth paying for yet.
Some of the answers are wrong why I won’t pay for it
The interface is very hard to read with the color contrasts, and a lot of the questions have typos in them.
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