Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE ROMAN CATHOLIC TRUST CORPORATION FOR THE DIOCESE OF CAIRNS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have dozens of apps on my phone and this is the only one where you have to log in *every single time*. It’s soooo annoying. Much easier just to quickly email the school with an absence.
Always glitchy and every time I open it my password has to be reset
MyCE is the official mobile app for parents and carers with young people enrolled in a Catholic school or College within Catholic Education Diocese of...