Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Safety Council · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this app and logged detailed driving hours for my child for several months. Then one day the app was blank, profile gone and despite all my attempts- I was never able to recover all of that data. Definitely avoid this app if you intend to keep driving records.
After three months of using this app and recording my daughter‘s driving time, I did a standard app update and the entire driving log was deleted. We now have to do the best we can to rebuild the time that she has already put in, but we’ll be using another app, of course because I’m deleting this one immediately.
My son and I used this app to track his hours, driving conditions, and locations. App was fairly easy to use except for off screen writing input, but we were able to work around it. Problem is after several months of use, it one day gave an error message and lost all our recorded info. Not sure how an app can fail to keep data like that but it did. It’s not like it requires many moving pieces to function. Just save the data people write!
The National Safety Council is pleased to offer our new DriveitHOME app for parents of new teen drivers. When your child is learning to drive, we enco...