Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Caroline Lagarde · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ads are every 10 seconds, I was gonna play this stupid game but the ads are overwhelming, rated a 1 they need a 0
I can’t comment on the gameplay, because I was forced fed 6 ads before I even got to any gameplay. Immediate uninstall.
theres an ad for about everything you do. was given about eight ads before even starting the first mission, which was just to walk in a straight line towards an objective and the mission is over. i had quit the game once i saw that but i have absolutely no doubts that youll have to watch another dozen ads to play the next mission.
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