Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tushar Bhagat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I did the 7 day trial and tested it out. The ads didn’t go away at the bottom and when you save a highlight, bookmark or note in the app on your iPad/iPhone it doesn’t show up on your other device you are logged into the same account. I messaged the developer and they responded within a couple hours and said they are rolling out a big update and “if” these are issues they would be fixed. I responded and asked when the update was coming and would these issues be fixed for certain in the update (because I didn’t want to pay for it after the trial if the update was a couple months and it wasn’t going to fix these issues) and they never responded. How do they not know these are issues and are what is being fixed and when the update is coming? Not paying until it works right and they can communicate.
Introducing the AA Big Book app, your comprehensive companion for recovery! This powerful tool provides a wealth of features to enhance your sobriety...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $4.99 | Monthly |
| Quarterly Subscription | $9.99 | Quarterly |
| Annual Subscription | $29.99 | Yearly |