Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bettendorf Community School District · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an individual who works in a field where I build and manage apps of similar design. I must say there are several design issues that just trigger my OCD. Why is the back button in the bottom left and a diamond? Every other app on the planet has it on the top left. Why is the settings button have the last letter on a different line?
Introducing the brand new app for Bettendorf School District. NEVER MISS AN EVENT The event section shows a list of events throughout the dis...