Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗K9 FIrst-aid and CPR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I actually take the class yearly to keep it fresh in my mind, being able to have it at hand can be a lifesaver! My favorite part is the emergency vet locator. Thank you so much for creating this Odie!!!
Emergencies are not planned! When the emergency involves your dog the stakes go up. The K9 First-aid app is your one stop app to give you the educatio...