Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steven Shelestowsky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is missing information, like when the bridges will open next and on the map there are no distinguishing mark for the bridges to give some information to know where the ships are in relationship. This is not as good as the original app I used to use for the Welland canal bridge status.
The Niagara Bridges app allows you to conveniently view the statuses of bridges along the Welland Canal at a glance. With the Niagara Bridges app, y...