Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yso Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
30 seconds of ads after 10 seconds of gameplay. Just don’t download.
Get rid of the time limit and this would be a game I would play for more than five minutes. No point in doing anything but spam units because you can’t do anything in the short amount of time you have to complete a level
The ads gets so annoying they become an actual hinderance to the gameplay! Another clone merge game looking for that advertisement removal money.
Use your energy smartly and merge your builds to build your army and win the battle!