Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Malvika Yogesh Sharma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Got their cameras, NVR and this app installed. App doesn’t provide any notification whatsoever. Their rep says the app needs an update and the issue will be resolved. Still waiting on the update. About the system - there are events that are recorded and half the time the when you click on the event, it doesn’t load. Their human and vehicle detection are particularly inaccurate. Talked with their installers liaison and they say for the event detection to fully work, you need a cloud subscription. So now you need cloud recording of your videos to access clips stored on an HD??? These guys have no clue. Again on each call their rep takes up ridiculous amount of your time asking to fiddle with every menu option hoping one of it would fix the issue. Really unsatisfied and would advise against. Will give this a couple more days and look to return this whole system back to them.
This app needs to be equipped with our device. Using this app allows you to view the monitoring video of a device at any time on the phone, and you ca...