Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Justin McGonigle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the information and articles but very hard to manage with constant ads needing to reopen all the time. To watch one video you have to click through 3 skip buttons of ads. Hopefully improves
This app is nearly impossible to use. The pop up ads are incessive and prevent you from reading anything or even log in. I did create an account thinking that would help but I can't even log in without a pop up ad taking over the screen. And most you can't even exit out of. The worst I've ever seen.
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