Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CalibrexInc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really wanted to love the device but just not accurate. I loved how mobile it was with just the magnet or wristband. However, it would typically miss half my reps on every exercise :(. Customer service was great and pushed out more updates to try to correct. Unfortunately it just didn’t get the job done, but they were great and refunded upon return. So instead I doubled the price and went with the Flex which is 100% accurate but not as mobile as only tracks barbell exercises. I see the potential here, it’s just not there yet!
Really want to like this device, and as a powerlifter, it would be extremely useful. Unfortunately, it’s way too early for this to be of any use. Reps aren’t tracked properly, velocity is missing on majority of performed lifts, app is clunky and not intuitive, cannot switch between imperial and metric units per exercise, etc. and that’s not counting the app UI itself (which, the less said the better). Overall, feels like I wasted $300.
Surprised to see such negative reviews here! Any issue I ran into was addressed by a real person. Glad to see something for weights in the fitness tracker space this has given me all the data I could reasonably ask for, new features roll out continually, etc. Name another wireless VBT option at this price point?
Welcome to Calibrex! As ex pro athletes, our missions is to democratize fitness technology by giving you access to the same metrics that currently on...