Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akash Gaupale · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App shows $3-$4 (USD) more per item than the website. Either there’s a problem either way conversion rate applied on app vs website or it’s really more expensive on the App.
It is such a pain to pay on the app. I have been trying to place an order for a month now . My international card won’t work and suddenly there is an update on the app and I lose all my products on the cart. I had to search through it again. And I’m still struggling to pay!!
Welcome to Suta Suta is the most humble product we meet and live with every day. It means thread. Su- Sujata and Ta- Taniya were elated when they dis...