Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Locker 2.0, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the idea of this app, but its functionality is not all there. There needs to be a way to add items in the app. At least 60% of items I try to add by “sharing” the product link to the Locker app (which seems to be the only way to actually add new items), do not work. It either says something went wrong, product not found, or it adds the item but with no picture and does not let me edit or add a picture. I wish there was a way to add product page links in the Locker app instead of sharing them from a separate app. Another thing is that I wish when you navigate to brand profiles in the Locket app, that it actually showed all the available products from that brand instead of just a few (if any) items from that brand that other users have added, and many of those items also do not have pictures, so it feels kind of pointless. I also just find the layout generally confusing, I’m not sure what would make it better or what exactly makes it feel off, but it is just not very intuitive or user friendly. What I think I was hoping for was something similar to the Shop app, but with shareable, customizable wishlists. But I honestly think Pinterest can just fulfill the goal of what I was hoping this app could be, because you can make your own pins, add product links, change the pin title, description, and image, make different boards for different “wishlists”, make them public or private or share them. Hopefully this app can improve, but for now Pinterest does a better job for creating wishlists, and Shop does a better job for browsing products.
Locker has completely transformed how I organize my life and I genuinely can’t imagine going without it. I use it every single day — whether it’s keeping track of my running wish lists (which my bf has the links to for holiday and bday ideas - GENIUS), curating home decor inspiration, planning packing lists for trips, or organizing thoughtful gift ideas for loved ones. Instead of drowning in dozens of open tabs, everything stays perfectly categorized in collections that I can access effortlessly. What truly sets Locker apart is its seamless experience across my devices. The browser extension on my phone and computers makes saving links instant and intuitive (no more losing track of things I meant to revisit!). Plus, being able to follow my favorite creators’ and friends wish lists introduces me to unique finds. Also I have saved so much money by preventing impulse purchases and instead Locker keeps me focused on what I truly love and need. Locker isn’t just an app, it’s an essential tool for smarter shopping, thoughtful planning and effortless organization. It has simplified my life in ways I didn’t even know I needed and I recommend it to EVERYONE. If you’re not using Locker yet, you’re missing out!
For those who aren’t familiar, Locker is a social shopping tool that is redefining how the everyday consumer shops online. What I love about Locker is that it’s a platform for the everyday consumer, not just exclusive to influencers. Think Pinterest boards, but all active shoppable links! And on top of that, with the introduction of the payback program, you get to make money from your shopping!!! With Locker, your shopping can be a side hustle bringing in passive income. Locker introduces a step to the consumer journey between discovery and purchase. This extra step has helped me minimize my impulse purchases. By saving links to my Locker profile, I can revisit items after giving them some thought. Unlike other platforms that streamline the purchase process to a single click, Locker’s additional step allows for reflection without the fear of losing the link. I can confidently say Locker has made me far more intentional with my purchases and consumption of e-commerce!!! I’ve noticed my buying decisions are far more influenced by recommendations from my friends than influencers with massive followings. Brands should recognize the value of their products appearing in the Locker feed, where the platform’s social aspect effectively integrates word-of-mouth marketing into the e-commerce space. I love being able to see what my friends are shopping and get inspired!
Locker is the answer to your endless screenshots, shopping tabs, and notes app links. You can save any online product you want to your organized colle...