Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michele Zurlo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This actually helped, make sure to take multiple photos in NATURAL light like daylight so you get the most accurate results
All i wanted was to know my skin undertone & it gave me the answer. I took multiple pics with diff facial expressions, in diff light and distances & all results but 1 were consistent (so 39 out of 40 all said ‘cool’). No add’l info but nothing else to do but simply snap a pic. Perfect. I’ve spent more time typing this review than it took to analyze my skin tone. 👍
I took 3 pictures of my facial skin with this app and each picture gave me a different result of cool warm and neutral. So back to square one in figuring out my undertone.
Neutone is an app designed specifically for makeup artists and anyone looking to find the perfect foundation match for their skin undertone. This app...