Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City Image Management LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Only giving the option to load the Wallet with $50, $100 or $150 doesn’t feel good. 50 doesn’t cover my haircut and I don’t want to tie up $100. Let us load what we want.
Unable to add funds to my wallet. It keeps telling me the minimum reload amount is $10,000. Doesn’t make sense. Also, you should be able to choose a custom amount to load instead of having to load specific denominations that are preset by the app/developer. Finally, almost every time we try to use the app or my phone number to pay, the people in the shop we go to don’t know how to do it correctly, so then we end up with money in the app wallet that can’t be used, and have to pay with a different card instead.
App has a bug that prevents you from inputting verification codes, thus user is unable to proceed in logging in via password reset & SMS verification after logging in with correct credentials.
With the City Image Barber Shop mobile app, booking services in the New Jersey area is easier than ever! With the City Image Barber Shop app you can...