Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Femling · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid almost $20 for ad-free version but the app still gives me ads. It’s also hard to get it going as the app keeps sending me back to my phone then back to the app, etc., to try to get it to start to begin with, which after toggling back and forth is literally ruining my effort to get into a relaxed state. Finally, the app said it would go for 20 minutes and it only went for 5 minutes. So basically I feel I’ve wasted apprx $20 so if you want to try the free version sure why not, but I just can’t recommend you pay for the ad-free because it still isn’t as-free and isn’t working a described.
FFR Sleep — Fall Asleep Faster with Your Apple Watch FFR Sleep is a simple, distraction-free sleep app that helps you fall asleep faster using gentle...
| Name | Price | Type |
|---|---|---|
| Monthly | $0.99 | Monthly |
| Yearly | $9.99 | Yearly |
| Go Ad Free | $19.99 | One-time |