Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Parks Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app to navigate PCN and Trail. However, it drains the battery tremendously. Hope the app can be improve to be more battery efficient which would improve the app greatly.
Needed to hike 10km as part of my training for an overseas trip. Chose the Northern Explorer Loop which the app claimed is 10km long. 1) agree with other reviews that there’s no guide on how to go from where I am to the nearest point (or any selected checkpoint) of the selected trail. It will be great to know which MRT stations, bus stops, car parks and motorcycle parking lots are available along the trail. I had to randomly pick Yishun Park out of all possible starting points (headache already). 2) The app said the loop is “10km long” so I assumed all highlighted paths shown on the map make up the 10km. We found out the hard way that following the app, we have clocked ~18km from Yishun Park to Gambas Ave (and we were not even back where we started). Needed to be creative and find shortcuts and the nearest bus stop to return to our starting point. The distance estimate is completely off and caused me to walk double of what I intended. Now I understand the 2.9 rating of the app. Why give us a useless feature to “build our own trails” instead of maximising the value from your existing infrastructure and actually provide the basic/useful information required for us to enjoy our trails?
One has to wonder who developed this app, and what sort of brief NParks gave to them. A lot of effort seems to have gone into creating interactivity, like ‘create your own trail’. Arguably that is fun, but few people are interacting with it, cos … who cares? I just wanna to the park; I don’t care how you got to the park from where you live 😂The most basic functionality (e.g. “where are the trails near me, and how do I get there?”) is absent/complicated. They don’t use Google or Apple maps (fair enough), opting instead for the SG Gov OneMap … but it doesn’t even sync with that or auto-launch that app if you have it installed. Frankly … an old-fashioned paper map would be better than this. It needs redesigning from scratch with priority given to helping humans find their way to nature, explore it, and get home again. Forget trying to build a social media experience!
"The NParks Explore A Route (NEAR) mobile app is NParks’ first augmented reality (AR)-enabled mobile application. It was developed to complement NPark...