Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Taha Eker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sign up, add device, change settings, and 30 seconds later I get a text my beer fridge door is open.
Installed it, set it up, and not it won’t let me log into the app. TERRIBLE
Once I set up set setting there was no way to download a new set of settings. Huge waste of time. Will no recommend product until improvement
This app helps manage your devices purchased from Arka Innovation. You can follow step by step instructions to, - add new devices - configure your cus...