Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eray Ulu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Difficult instructions
The gifs move super slow and don’t look the way you want them on the Lock Screen.
When you put the gifs on a lock screen, they are grey and move incredibly slow. Not good.
Use new iOS 16 wallpapers and features for Lockscreen to make top animated widgets. Customize your screen with moving transparent widgets and animatio...