Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Greg Herrmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried clicking a local flagged spot causing the app to crash any pin clicked. Tried to register but that screen comes up almost blank so you can’t register thank goodness there isn’t a subscription to help make it better it would be a waste of money. Premise of the app is solid wish it would have been taken further to actually help.
Do you like to dumpster dive? Find, post and share locations of your dumpster diving finds with DumpMart.