Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Greg Herrmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the new updated version and how I can save and reuse my contacts now. I dont have paypal so I use the app to send my rent to my landlord’s PayPal account. Very easy to use.
I PAID 1 dollar for an app that I thought would make sending money easier and after using it ,I was impressed how fast and easy the transaction went through!! THAT IS UNTIL THE PARTY I SENT THE MONEY TO NEVER RECEIVED A PENNY OR ANY TRANSACTION .I then called my bank and confirmed the $25 was taken out of my account but just disappeared and now I can’t get any help from this app or the developer! WHAT A SHAME
I figured out how it works
AnyPal allows non-PayPal users the ability send money to any PayPal account without having to sign up and be a member of PayPal. All you need is the P...