Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barber Of Sheffield · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The overall look of the app and new website is great. Products are well categorised and easy to find. But, there’s no option in the phobe app to go back and navigate to the page you were on previously. Really frustrating when trying to put an order together
Great and convenient, but if you click on a sponsored artist profile it permanently moves you to the Instagram app.
Just what I needed. I’m always forgetting to order stuff when I’m at my Mac so perfect to have it on my phone 👍🏻
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