Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Consumer Technology Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I thought the app would be smart considering the CES show hype, but to set up my pre-arranged meetings with venders, I found that it is not capable of. You can only schedule key-note types of events which doesn’t help me. There should be the ability to have the schedule linked to the maps so that you can easily plot out your days so that they are considering moving from one place to another to prevent wasting time hopping around. What a disappointment. And if this feature is available, why wouldn’t there be a tutorial to follow? Seems like a massively missed opportunity and a let down. Makes me wonder who the brains are behind this event. Also I heard many comments from others about the new innovation companies but how to distinguish those new companies from older companies? Start ups often have great new ideas I am interested to hear, but how to find them? There is no clear heading or searchable way… another disappointment..
Last year I and many others complained about the many gaps in this app, especially the crippled search feature that cannot search the most important exhibitor info in the “About” field. How does the CES Show ironically have such a primitive app?? For example, if you want to find companies dealing with electronic rings, companies whose description mentions rings a dozen times won’t shore up based on that description. If they use “ring” in their corporate name, Ok. But even then, you will get hundreds of bogus hits because it will find every company whose category includes “Manufacturing” because that word contains the for letters “ring”. Ridiculous. For someone trying to find new companies whose name you don’t yet know, abandon hope with this app and just wander up and down aisle after aisle hoping to bump into that needle in a haystack like our ancient caveman ancestors did.
Navigating the CES event via the app has been simple, easy, and well organized (as expected). The real bonus this year was being able to get badged right inside the airport - 50 feet from my gate. Great idea and set up very customer friendly!!!!
The official app for CES 2026 has everything you need to make the most out of your CES experience: Find essential information about exhibitors, sess...