Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rooster Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great game but a couple problems/issues. 1. There’s no undo button for the tape. 2. You’re given more colors than necessary so it’s challenging to find the right colors. 3. You’re not sure where the tape ends so you’re really just hoping and assuming which isn’t that fun
Hey painter! are you there? People are bored with the white wall. The whole city needs new wall designs. Get your equipment and paint all the walls P...