Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boss Fish · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Extremely overloaded with ads. Not just any ads, they’re the ones that’ll hold you hostage and make you watch for like a minute and even have to interact with trial moves. It’s like the ads are the games. Deleted this trash within 5 rounds. I wish there’s a way to block games like these.
So much potential to have fun but ads are offered every 30 seconds just to keep up with level difficulties. Really slows the pace down. $2.99 might not be much to stop the ads, but it’s a real turn off for me.
You kill zombies and you upgrade your guns you upgrade your walls and your friends to block the zombies
Dangerous zombies are attacking the city! Fight, escape and save yourself from the zombie tsunami! Face off against 1000+ zombies at once and extermi...
| Name | Price | Type |
|---|---|---|
| Premium Gun Pack | $1.99 | One-time |
| Starter Pack | $1.99 | One-time |
| Medium Gold Pack | $1.99 | One-time |
| Remove Ads | $2.99 | One-time |
| Blue Robot Pack | $2.99 | One-time |
| Small Diamond Pack | $4.99 | One-time |
| Super Hero Leader Pack | $5.99 | One-time |
| Blue Robot Pack | $9.99 | One-time |
| Medium Diamond Pack | $9.99 | One-time |
| Big Diamond Pack | $19.99 | One-time |