I Love Ugly US

I Love Ugly · iOS

I Love Ugly US

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

I Love Ugly US screenshot 1I Love Ugly US screenshot 2I Love Ugly US screenshot 3I Love Ugly US screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does I Love Ugly US Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.9 ★(185)

Rating Distribution

4.9
★★★★★
185 reviews
5
0%
4
0%
3
1%
2
4%
1
95%

Top Countries

🇺🇸 US
Reviews (3)▼
★★★★★Baked Bystander1/28/2024
Smooth app

The only thing I wish it had was the sizing chart like the website but other than that it’s a great app!

★★★★★lperrier11/12/2023
LOVE ILU!

Such a huge fan of this brand! Have been buying my teenage and now adult boys staples from this line for years! I order from the states and I think they are delivered quicker than when I order something local! Quality is amazing, beautiful fabrics and fit is always solid! Cannot say enough about this brand other than I love this brand so much I should work for them over here in the states! 😂🤷🏼‍♀️❤️

★★★★☆Captkurn11/25/2022
Sorting and filtering needs more options

I’d like the app to match the sorting and filtering that’s on the website. Like men’s > T-shirts > long sleeve TS. Also, you should certainly be able to filter OUT items that are sold out. I understand including sold out items as default, but the user should be able to filter them out.

Version History (48)▼
6.83/10/2026
6.72/18/2026
6.61/19/2026
6.512/9/2025
6.411/25/2025
6.311/12/2025
6.210/15/2025
6.110/1/2025
5.99/4/2025
5.88/13/2025
Available In (102 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE
Supported Languages (26)▼
ArabicCroatianCzechDutchEnglishFinnishFrenchGermanHebrewHIHungarianISIndonesianItalianJapaneseMalayNorwegianPolishPortugueseRomanianChineseSlovakSpanishSwedishThaiTurkish
App Details▼

I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was con...

iOS App ID
6443592446
Content Rating
4+
Min OS
15.1
Size
57.8 MB
Publisher
I Love Ugly