Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tula Kumkrong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You pay to download the app then once you open the app you have to pay $5 to unlock the wallpapers. What’s the point in paying for the app if you have to pay again to get wallpapers! Simply ridiculous. What did I pay for when I downloaded the app if I don’t get anything till I pay again???
Nothing happen in this app
So there’s no directions. Ok, shouldn’t be a big deal, until you realize it’s also a non-intuitive interface. And I’m not some iPhone dummy. I’ve been a tech person for 10 years. I’ll leave it at that, but this makes no sense. Here’s the kicker though; They want you to PAY MORE AFTER YOU BUY IT! Is that even allowed? I figured $1 was too cheap, but I didn’t see the pay $5 a month curveball after that. Nice scam. I’ll admit it. First one that’s gotten me since I was a kid. No one should buy this though, it’s a scam and just terrible.
An app that lets you customize your iPhone's notch. There is also Shuffle Wallpaper on IOS 16. It has a very custom notch style. Allows you to create...
| Name | Price | Type |
|---|---|---|
| Premium 1 Monthly | $4.99 | Monthly |
| Premium 1 Year | $21.99 | Yearly |