Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Chap Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wonderfully, witty, always tongue-in-cheek, delightful publication. App is free of frills, yet it does what it is meant to do. Magazine is certainly for a niche audience, but those that fit the profile will forever wonder how they ever lived without it. Bravo, Chap, bravo!
Pip pip and all that. Indispensable. What Spy magazine would have been, had they been well dressed. No wonder they folded, uncreased. Still The Chap remains.
I love Chap. I've been reading it for the past year, but for some reason I now have to re-purchase it in the App Store. What is going on?
Founded in 1999, The Chap takes a satirical look at the modern world through the eyes of an old-fashioned English gentleman. The Chap seeks to maintai...
| Name | Price | Type |
|---|---|---|
| Issue 68 Apr-May 13 | $2.99 | One-time |
| Issue 66 Chap | $2.99 | One-time |
| February March ... (id:374536) | $3.99 | One-time |
| August Septembe... (id:373935) | $3.99 | One-time |
| December Januar... (id:373638) | $3.99 | One-time |
| June July 2016 (id:375395) | $3.99 | One-time |
| October Novembe... (id:376229) | $3.99 | One-time |
| The Chap Issue 65 | $3.99 | One-time |
| April May 2016 (id:375396) | $3.99 | One-time |
| The Chap (Annual) | $19.99 | Yearly |