Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elavon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great when it works. When it doesn’t and your out and about on business make sure you have your merchant number with you otherwise there is no possibility of help from customer support. Yesterday my terminal switched from pounds to euros. I was outdoors running an event. In front of customer s I didn’t have my merchant number immediately to hand so had to turn several hundreds of pounds worth of business away. Be prepared for changes of password requirements too. This again can be spring on you in front if customers. Great when it’s working but it can be temperamental
Does not work management need to get in with it or refund my £80 I paid for this
Accept credit and debit card payments anytime, anywhere with this easy-to-use and secure application that turns your iPhone, iPad or iPod touch into a...