Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Machias Savings Bank Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They took something and instead of simplifying it added many more vague links drop downs and the real downside is it was not even fully functional for two days, crashing on day two. The upside is the people on the help side very kind understanding. Provided great service for an app and web site that went from really good to overly complex and hard to initially navigate.
Nice people
...it can do most of the critical things with ease. With more and more done from my tablet, I’d appreciate a way to add payees on the fly, and to quickly double check the last time a payee was paid/amount, (without having to scroll through all transactions). But it does most of what I want, well.
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