Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ASHEVILLE, CITY OF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has historically been pretty reliable but a few of the recent updates have complicated its functionality unnecessarily. Most recently, there’s been “required information” features added to the request submission process (for pothole repairs, for example). The problem is that there is nowhere to actually submit that required information and therefore submissions can’t be made 🧠🧠🧠
This is a great way to help citizens report problems to the city. I wish it had some more features . It would be nice if we could pay our water bill and so on in the app.
This app started out great as a way to report problems to the city of Asheville. It was a buggy and would crash about every third or fourth time, but the worst problem was that about a third of the requests were never dealt with. Recently began getting replies on two and three-year-old requests that have never gotten dealt with. Now the app really works and has crashed the last five or six times I’ve tried to report something. This app is a great way to report problems to the city, but much of the time the city just marks the issue as complete, and nothing is done. There is one sidewalk hazard I reported six times over two years and every time it is marked completed but nothing gets done. The request is generally marked complete as soon as a report is filed to whatever department supposed to take care of it, but there is never follow-up to make sure it’s done.
The Asheville App sends service requests (potholes, damaged sidewalks, streetlights needing repair, etc.) directly to your local government where it w...