Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗myHorizonCU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the worst banking apps I’ve ever used. It is so hard to transfer money, view accounts, deposit checks, and find basically anything you need to! You can’t view the checks you’ve deposited or anything. My husband and I are considering switching banks because of how bad this app is.
The app works well it could use mobile check deposit and fingerprint or face recognition login. I can’t believe that it costs that much to get a Dev to build a new app that would update it.
Logging in to this app is a royal pain. Please get touchID.
Horizon Credit Union Mobile provides members convenient access to our website, mobile check deposit, mobile banking, branch and contact information.