Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just for this, Mermaid Puzzles became my childhood game, even when nothing else about it is special.
This app is so creative and makes me feel so magical! 🧜🏼♀️🐚✨ I love all of these puzzles and they are so cute pictures. However I’ve finished all the puzzles and now I have nothing to do with this app. Once everyone one has finished the puzzles they’re just going to delete it. Also, you have to buy more than half the puzzles (which I did) and if they don’t want to they’ll just delete the app. I wish there was more puzzles to do. Although there is A LOT of puzzles, I’ve already finished it and I really love the puzzles so I would really like more puzzles. :(🧜🏼♀️🧩✨🐚
Yes, these are mermaid puzzles, but all the free ones, except for one puzzle, are in BLACK & WHITE. Why ? There's not a big following for black and white puzzles, especially not mermaids. Mermaids are fantasy creatures, meant to be viewed in vivid, beautiful colors. You can get the color pics for an additional $2.99 but they are nothing special to look at, mediocre at best. Not to mention the annoying music which blares on as soon as you open the app. There's no option to turn it off, have to use your own volume control. Another money grabbing app, thumbs down.
Mermaid Puzzles is jigsaw game for iPhone and iPad. Enjoy of high quality images. The game contains 60 levels with beautiful pictures with mermaids....
| Name | Price | Type |
|---|---|---|
| Skip level | $0.99 | One-time |
| Save image | $0.99 | One-time |
| Peek image | $0.99 | One-time |
| Unlock all levels | $1.99 | One-time |
| Remove ads | $1.99 | One-time |