Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selective Insurance Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s come a long way in a year or so. When I first installed a year and a half ago, it was buggy. I’m not often in the app. Now seems pretty smooth with access to all pertinent information.
This version is much easier to understand. I was able to quickly view my homeowners policy information without feeling lost in the app. I filed a claim today and was able to see the status of the claim and the assigned adjuster with ease. Thanks Selective!
Very slow app as it takes too long to load the dashboard. It does not remember your face id. After sometime it automatically shuts down. Very bad experience using it. Very inconvenient
MySelective lets you Be Uniquely Insured whenever and wherever you want. Managing your account is just the beginning: • Easy account activation • Simp...