Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brunning & Price Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I much enjoy the B&P chain - their pubs offer a pleasant ambience, good beer and good food. But this app lets them down. It frequently struggles to load anything - and when it does often the pubs it selects are in the home counties - 200 miles away….. I see I am not alone with these issues, so it appears something is amiss with this app….
Works ok for a while then it always opens at a pub nowhere near me. Only solution is to delete from my iPad and then download again. In other words with other IT matters...switch off and start again!
Wish there was a map view to search for pubs? Would make my life easier when traveling the country and planning trips with customers.
We are a family of pubs mainly based in the North West of England and North Wales with a growing selection in the South. Each pub has its own style...