Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Halfbrick Studios · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to love this game, even after they had moved to branding themselves as Halfbrick Plus, this game was still free with no ads a couple years ago. I figured I’d redownload, only to find I only get 20 minutes of gameplay?? And I would have to subscribe to some new subscription?? I cannot possibly imagine this subscription model will be successful or sustainable. I get that you want money for the thing you made, but I miss when games were just games to be games. And there has got to be a better system than this, even if it’s a subscription that’s an add on rather than limiting access to the game, like Club Penguin. So few games are free without ads, and that’s something that is needed specifically for kids. Parents shouldn’t have to pay for ad-free games for their kids, especially not some subscription. So shame on you Halfbrick. You were one of the few companies I had held in high regard, but now it has been completely soured. Supercell is one of the few mobile game companies that actually have a decent model if you don’t factor in the in app purchases (which most games have anyways). Stay away folks.
When I was younger, I remember playing this game so much so I don’t know why I ever would have had any thoughts to delete it. Every now and again I would remember this game but not the name. A couple days ago, I was scrolling on the App Store and I saw this game. I was so happy and I downloaded it immediately. I started playing and I was so happy and was flooded with nostalgia. Then suddenly, it interrupted me to ask me to pay to play. I don’t remember this game ever charging you just to play so maybe that’s why I ended up deleting it when I was younger. Since I’m not spending money on this game, I’m going to half to delete it. It was fun to play again and at least I got 20 minutes of nostalgia and play time but unfortunately that’s also all I will get. The game itself is 5 stars but due to being required to pay play, it really bumps it down.
Update: uninstalled, no longer a halfbrick customer. Will not be paying for ad free, would rather not play at all I purchased this game many years ago, at least 10 or more and always enjoyed playing. Then Halfbrick decided to abandon their game, took away the ability to join leagues and eventually to the point the game could no longer be played. Recently Half rick decided to relaunch this game, place ads in it & expect their customers to watch ads on a game they failed to make even one update on after taking away the ability to connect to a server and us be ok with it, even offering a special incentive for those of us who are long time ago purchasers thinking we'd be ok with it...I'm here to say I'm not ok with it, I do not care how long ago I purchased this game, I paid for it and am not paying twice or monthly dues I'm sure Halfbrick will charge. I delete games that constantly interrupt the little I play. Sorry Halfbrick I will not be paying again, nor will I put up with ads from a resurrected app with ads. I will be deleting & uninstalling the app. Halfbrick lost a customer with this lame, greedy idea and besides, so much time has lapsed since the game was an abandoned project so who gives a rat's fanny...lost interest long ago
Dive into a thrilling adventure with Fish Out of Water, without ads or in-app purchases. A captivating game by Halfbrick Studios, the creators of Frui...
| Name | Price | Type |
|---|---|---|
| Halfbrick+ (Trial) (Monthly) | $2.99 | Monthly |
| Halfbrick+ (Monthly) | $2.99 | Monthly |
| Halfbrick+ (Early Adopter) (Monthly) | $2.99 | Monthly |
| Halfbrick+ (Monthly) | $2.99 | Monthly |
| Halfbrick+ (Annual) | $29.99 | Yearly |
| Halfbrick+ (Annual) | $29.99 | Yearly |
| Halfbrick+ (Annual) | $29.99 | Yearly |
| Halfbrick+ (Annual) | $29.99 | Yearly |
| Halfbrick+ | $99.99 | One-time |