Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FPB LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is easy to use. However, it would be nice to know the progress of the order, i.e. when the pizza will be ready for take out/delivery...
With complete focus into the function of the app, and not to do with the amazing pizza, it’s an app that works but could use an update. Especially to allow a user to check their history and receive an email notification. I understand the delivery system is different, but it would be nice to at least wait with a confirmation instead of half paranoid if I even ordered the pizza or not.
The apps functionality is great. I can order in less than a minute. BUT, we need the ability to order half/half signature pizzas. When I want a half Hawaiian/Pepperoni pizza, I have to select the Hawaiian, select half the toppings and add pepperoni to the other half. Inevitably, I get a call from the store to confirm the order. While I appreciate the thoroughness and attention to detail (great job CMR-San Diego!), its kind of annoying after ordering pizza for over a year. Should be an easy option to add.
Welcome to Flippin’ Pizza. To create the quality product that you crave, each one of our pies goes through a very involved, artisan process. It starts...