Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Getswish AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does Sweden know students and foreigners actually would like to spend money here? Not everyone is laundering money. Consider the fact digital payments are literally easier in China than Sweden.
I love Swish. It’s a cool, nicely laid out app that allows me to do what I need to do in terms of sending and receiving money. It’s perfect at its core. My only qualm is with the request feature. I love being able to request money, but I don’t love that the description I put in isn’t displayed after my request is fulfilled. I use the request feature often as I am usually on top of it, and losing the traceability of why I receive payments is a huge detriment to that functionality. It would be incredible if there was a way to carry that description from the request through to the actual payment and history action.
Great that there is no waiting between different bank companies. It really needs to notify when you get a payment though. Right now, I have to open and check the app to see if I got a payment. Enable push notification to make it function properly.
Swish allows you to send money to friends, companies and organizations using your mobile phone. It’s perfect for splitting a check at a restaurant, pa...