Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I live in Puerto Rico and there was an Earthquake of 8.0 this morning at 4am. I wake up and check my phone to see if any more happen before, after that I keep checking my phone to see where it happen. Half an hour later I get the notification, more happen after wards and I don’t get a notification of the location. About four hours later another Earthquakes hits, I check my phone and nothing and at the time I’m scared cause I don’t know where it was so I worry even more. 40 minutes later I get the notification of it. Last year I don’t remember exactly when, there was a small earthquake and I got the notification quickly and I was calm cause I could keep track of them. But today is Not a good day for the app to be failing at loading my location and saying there was a problem, It failed me at the worst time...
I have had this App in use for at least a year. It offers many useful functions that can personalize its benefits. One recent downside was noted: Monitoring zones and locations were reset after an update. So while it was only a minor inconvenience to re-establish them, it is something to be mindful of and periodically recheck that they are still in place and functioning.
Red Cross/ 3 Sided Cube — I'm a beta tester for the Red Cross, and have been telling you this for YEARS: You MUST fix the ability to choose which number from within each Contacts listing is to be called when the "I'm Safe" button is clicked. As it is, the top number on the Contact list is the default — there is no way to select WHICH number for the app to text. Are users to go through their Contacts list and rearrange all the phone numbers to appease the app quirks? Certainly a landline auto-message asking for 25¢ to place a call is not very convenient when the ceiling has fallen in during a natural disaster. Also, what about an option to send an "I'm Safe" email vs. texting?Without these options, the apps are pretty much worthless and do not meet with your mission statement. Your agency was created to SUPPORT those affected by emergencies. These apps are falling short. In addition: I just gotta notice for an earthquake 150 miles away when my radius is 25. RED CROSS: SPEND MY DONATION DOLLARS MORE RESPONSIBLY AND DUMP YOUR DEVELOPER!!!
**One of "9 Apps to Fast-Track Your New Year's Resolutions" - Mashable** **“Those who live their life on the fault lines should pick this app up immed...