Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WOODWARD COMMUNICATIONS, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I lived in NE Iowa for ten years, which is how I became acquainted with this fine newspaper. Immediately after moving to Oregon I purchased a digital subscription so that I could keep in touch with my home state. This paper is attractively laid-out, does a great job covering the tri-state area, and its use of colorful graphics and beautiful photos enhances the information-delivering ability of this paper. Highly recommended!
Enjoy using the app, especially when we are out of town. The only criticism is that when I expand the text, it doesn’t always stay where I set it. It jumps to a nearby location, which then causes me to reset it. It may take two or three attempts to get it into the preferred location. Doesn’t matter if I use one, two or all eleven fingers, it has a mind of its own.
The TH online is easy to navigate, easy to see for my aging eyes, consistently delivered on time, and no clutter when I’m finished reading it. Also, I can share articles or cartoons with friends, print out a copy of anything I want to keep, and go back into past issues at any time.
The Telegraph Herald app is the easiest way to keep up with Dubuque news. Choose the e-edition and flip through the pages of our print edition, or che...