Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maryland Office of Tourism · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Today, I had to uninstall and reload the app after it said "No listings" for EVERYTHING, and now I'm having the same issue after just two uses! Also, the pictures in the listings are barely legible unless you tap on the location. The UI still needs work, in addition to reliability improvements.
My oh my! Ever since I've downloaded this app I've been wild about the 1860's. This app is VERY simple to use and did not take long for me to figure it out. I have also been using the photo feature regularly. It's a fun addition! I'm sure Alexander Gardner would be proud of my civil war photo skills.
If you want to catch some of Maryland's most important historical sites, this App is for you. I love the quick-hitting lines about why each site is important. Can't wait to get out and do some more exploring!
Maryland Civil War Trails are the best way to discover the people, places and stories that were part of Maryland’s pivotal role in the Civil War, espe...