Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Battlefield Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With videos and plenty of text, this app will take you on a driving tour of Malvern Hill Battlefield, the site of the last battle of the 7 Day Battles between the Union and Confederate Armies on July 1, 1862 as part of the Civil War. There is plenty of great information here - videos and text, to help the Tourist discover and learn about this amazing battle. Only suggestion - NPS needs to provide better marking on some of the stops. - and parking. Doable, but confusing for a few. Directions were spot on, but ambiguity at the actual location. Wish they had little signs at each of the stops denoting the tour location.
I would contend Malvern Hill is not as widely known compared to the battles covered in previous Battle Apps. This app certainly illuminated it for me. Continued great work by the Civil War Trust.
I have all of the battle apps that have been released to date. They just keep getting better. Thank you, Civil War Trust!!!
The Malvern Hill Battle App® is the perfect Civil War touring partner for your exploration of the Malvern Hill battlefield near Richmond, Virginia. Ou...