Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗California State University, Stanislaus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is garbage as it just redirects to web pages that are often out of date. OIT told faculty and students that this would be used for verification of completing all screenings to attend in-person classes. That still hasn’t happened and given the history of this app, it looks doubtful that it will be useful at all.
This is a great looking mobile application, however it lacks functionality and any innovation behind it. Many times, I find myself going to the university webpage to get the information I need, as the application will redirect to Safari anyways. The IOT Department and/or developer(s) overseeing the MyStanState Mobile APP, really need to think about doing an overhaul with it.
Pros: The Associated Student button works The sports button shows me some sports news The library button shows library times... There's a map! Oh and some emergency contacts. Neutral: There is a picture button that shows pictures of building and sidewalks I see everyday. Am I supposed to use this to reminisce about class when I get home? Cons: I haven't been able to get a single search to find ANYTHING in the directory. It just goes blank after a couple seconds. The news is all months old. The biggest disappointment was the blackboard button redirected me to a 2 star PAID app in the AppStore that seems to be useless according to the reviews. Unfortunately this app is more of a hassle than a convenience.
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