Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the magazine but disappointed in the app, was hoping that in 2020 print media might be more up to date and format the magazine for reading on a digital device rather than just a PDF! Also the description says individual mags are £2.49, but when you open the app they are all £4.99!
The magazine content is great but its biggest problem is that the digital version is simply like a scanned copy of the print one. In this day and age when you sell on a digital platform you should make your product fit the device. I find myself continually pinching and expanding pages with to scroll or to see pages more clearly. This is on a decent sized iPad and not just on a phone screen!!
Actual magazine is great and content great read. Very difficult with no internet as you have to switch to airplane mode to even load the app !? Also when reading in landscape the pictures across the pages don’t line up making it look very in professional so you never get to fully appreciate the great pictures/ photography App doesn’t remember where you are when reading the mag. Have to load fresh every time which is annoying ! All said I subscribe every year but hope the app/ interface will improve. Thank you
Mountain Bike Rider is the UK's leading magazine for trail riding, mountain bike enthusiasts. mbr aims to inspire readers to just get out and ride, by...